Serato are a company based in New Zealand.  They create the worlds leading DJ software and worlds most popular DVS (Digital Vinyl System).  Used by all the pro touring DJ's such as Z-Trip, DJ Shadow, Gaslamp Killer, Dj Jazzy Jeff, Fatboyslim, Quest Love, A-Skillz,  Krafty Kuts, Mix Master Mike, Peanut Butter Wolf, Hudson Mohawk, Mike Realm, Steve Aoki, Skratch Bastid, JFB, Lefto, Eryka Badu, Sinden, Nick Hook, DJ Premier, Pete Rock, Public Enemy the list goes on and on and on.